10 Sep 2021
Portugal’s Minister of the Economy has stated that Portugal is one of the nations in Europe that generates more revenue per international tourist, with this number increasing over 60% between 2011 and 2019.
Pedro Siza Vieira, speaking on the sidelines of the 5th World Tourism Organisation conference on wine tourism, said the future of Portugal’s tourism industry is founded on appealing to more markets, all-year-round tourism and more destinations.
“For this, we need to invest in tourism products that attract tourists to other regions of the country, beyond those that are the traditional tourist regions, the Algarve, Madeira or Lisbon,” he stated.
One of the key factors within this initiative is wine tourism, with the government backing some 60 projects since 2019, including staff training, tasting rooms, new accommodation areas and the design of tourist routes.
The Economy Minister added that visitors seeking wine tourism typically stay for longer periods on the sites and have higher purchasing power, which has allowed the country to grow in terms of the quality of the tourism.
Siza Vieira added that this is one of the reasons why Portugal is one of the countries that gains more revenue per international tourist throughout Europe.
“Portugal is a leading brand in tourism,” the Minister said, adding he was confident that when all pandemic-related travel restrictions come to an end, Portugal’s position within international markets will continue to rise.
“I am very convinced that international tourists will look for differentiated experiences soon, that is, they will look for what each region, each country, has that is more specific and more differentiated. And there is nothing more specific than the wine regions,” he added.
Over the past few years, Portugal has substantially improved the quality of its vineyards and wineries, investing in winemaker training, boosting the global recognition of Portuguese wines: “This has allowed us to greatly increase tourism exports, which in 2019 totalled €800 million and continue to grow,” Siza Vieira said.