Lisbon has once more been recognised as a top holiday destination for tourists worldwide, particularly Europeans, ranking as the third most popular summer destination for 2024 according to a recent study by Sojern.

The “Summer Travel Trends 2024” report reveals that London continues to be the preferred destination for tourists from Europe, North America, the Middle East, and Africa.

However, Lisbon also shines in various regions, ranking as the third most popular destination for Europeans, the fourth for tourists from Latin America, and the ninth for North American tourists, The Portugal News reports.

“This data, which places Lisbon in the Top 10 of three of the most relevant markets, highlights the growing attractiveness of the Portuguese capital among travellers from all over the world,” says Sojern.

These latest findings were echoed in a previous study carried out in February this year which also signalled that “Portugal continues to be a highly sought-after destination in some key markets, with around 75% of flight bookings coming from 10 countries.”

“Germany leads as the largest issuing market with 15.3%, followed by the United States with 11.0%. Compared to 2023, there is an increase in flight bookings from Germany and the United States, reflecting Portugal's growing attractiveness among tourists from these countries,” Sojern adds. 

Furthermore, Sojern's “Travel Outlook” also indicates that travellers to Portugal are planning their trips further in advance, with 38.53% of reservations made over three months ahead of time. 

Most stays are either four to seven days (34.46%) or eight to 14 days (29.74%). There is a balanced distribution among individual travellers (36.1%), couples (32.8%), and families (31.1%).

“These trends indicate a preference for longer stays and more careful planning of trips,” according to the study.

Additionally, there is already “significant growth in travel bookings for the Christmas period,” with a 48% rise compared to the same time last year.

“This increase can be attributed to Portugal's milder climate, making it an attractive option for tourists from northern Europe during the colder months. The trend is for trips to be distributed more evenly throughout the year, with peaks in February, March, and the summer months, but with growing interest towards the end of the year,” Sojern adds.